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brands that use animals as logos

These include clarity, comfort, family, protection, energy, emotional strength and grace. The symbolism of deer plays to the heart of their natural environment. The fish is made to animate and the logo is designed such that it can work on medium as well as larger sizes. There are, however, some notable examples of animal logos that we all know, and many animals can be stylized without losing their recognizable form. A mouse can symbolize many things including resourcefulness, modesty, adaptability, curiosity, determination, shyness, and innocence. The scarlet cattle that adorn Red Bull’s logo provide the perfect example. It can be the difference between commercial success and failure. Since ancient times, when Egyptians welcomed feline and avian acquaintances into their daily lives, our affection for animals of all kinds has been unending. “Go check out the level of consumer engagement through comments on their YouTube channel,” says Braunwart. This can occur when advertisements go viral, but such memes rarely stand the test of time. Firefox. The ancestor of man’s best friend, the wolf symbolizes intelligence and freedom, loyalty, communication, compassion, and friendship. He points out that “although thousands of businesses use animals in their logos, there is only a handful of ‘very’ successful brands that have them.” He names Lacoste, Jaguar, Puma, Twitter, WWF, Red Bull, and Ralph Lauren as the major winners. The jungle cat, the panther, can be viewed as a symbol of courage, beauty, cunningness, viciousness, grace, protection as well as death and rebirth. The message is powerful in its own right, but the doleful, searching eyes of the pup only serve to amplify the emotional impact. The symbolism that the image of an animal can portray can invoke an emotional response and belief that the ideals are at the core of the company. Peugeot. Whenever someone sees it, they instantly know the company and the emotions that come with it. Some of the best logos not only stick in your head because they are so iconic, but because the imagery that is used can convey emotions that can build a relationship, before a consumer even purchases a product. Dr. Sharon Ponsonby- McCabe, a lecturer in marketing communications at Ulster University in Ireland, and the co-author of Brand Mascots And Other Marketing Animals, has studied this phenomenon. And in this collection of premium design assets, we're featuring 25 incredible animal logos … In many cases, these mascots seem unrelated to the product or service being sold, yet the brands still seem to flourish. “They carry such significant symbolic value: for example, the British Bulldog.” In the U.K., this very breed has long been the mascot for Churchill Insurance, a brand named after the country’s most famous wartime premier. Playboy. These days, he keeps appearing on all new Monopoly editions and is even incorporated in the brand’s logo… As with any friend, we might like their personality, but we would not necessarily vouch for their competence in every situation. This concept has only grown. The online auction giant released this new logo in 2012, replacing the old logo that was used since the company (at the time called “Auction Web”) changed its name to eBay in September of 1997. The emotional pull consumers feel towards a furry friend makes them more inclined to take notice, and using animals makes a commercial seem less like an ad and more like a story. While the image of a rhino can invoke those feelings, a rhino can symbolize the opposite feelings including freedom, judgment, longevity, and stability. Camel. The logos were designed to evoke familiarity and connection, and to replace shopkeepers and grocers from being the primary interface between products and consumers. Our fascination doesn’t rest solely with domesticated animals, though; we also form bonds with untamed beasts, with thousands of visitors pouring into reserves around the country to see native and foreign wildlife. The imagery of a turtle’s shell can portray a sense of protection that many logos will focus on in order to convey that feeling about their company. Many logos will use cats to portray a sense of playfulness and comfort regarding the way they want to portray their brand. Lightswitch brand and motion design are associated with light bulbs, switches, lighters, matchboxes etc. “If you see an elephant, you know it has something to do with memory,“ she says, referring to the logo of note-taking app, Evernote. It’s no surprise to see this majestic animal being used in many different logos from the auto industry to professional sports teams. After inspiring some emotional investment and highlighting favorable traits, there is another hurdle that any brand must overcome. Across cultures as well as history, the snake has been viewed by many as a symbol of transformation, rebirth, healing, and even immortality. Along with logos, companies often use other visual depictions or characters to tell stories and build brands. This instant access can be very powerful when the aim is to build affinity during a 30-second commercial. The most famous would be Lacoste. Ponsonby-McCabe says that brands in all sectors have embraced furry mascots. When you look at a rhinoceros, what thoughts come to mind? The young man eventually returns the next morning, having initially decided not to take the road after a big night out. Owls can be both beautiful and mysterious creatures of the night. MGM. The image of a hen can have many symbolic meanings that logos may try to portray to build trust with their customers. The deer family has mythological ties back to ancient Greece when the goddess Artemis considered the deer to be sacred. 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